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Brand & Social News

Brand and content - content marketing, social strategy, influencer programmes and thought leadership.

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DigidayHow women athletes are betting on the creator playbookWomen athletes are increasingly leaning on content creation to build their brand, grow their sports’ fandom, and help close salary gaps.Brand & Social68/100Sprout Social2026 employee advocacy stats to secure C-level buy-inSecuring C-suite buy-in isn’t about passion—it’s about proof. To make your vision land, lead with the numbers. When you take an employee advocacy program Read more…Brand & Social75/100Sprout SocialIt’s about social media discoverability, not followersFor years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, Read more…Brand & Social65/100Social Media ExaminerMeta Wants to Run More of Your Marketing — But Should They?Meta Wants to Run More of Your Marketing — But Should They?Brand & Social57/100Social Media ExaminerCreating AI Image Libraries, Showing Up in AI Results, and Industry NewsCreating AI Image Libraries, Showing Up in AI Results, and Industry NewsBrand & Social57/100HubSpot MarketingInside the creator economy’s AI reckoning  Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy. Last year, according to Kameron Buckner, founder of Social Doc...Brand & Social49/100Sprout SocialHow to break through social media saturation in a world of overwhelmIt’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media Read more…Brand & Social53/100HubSpot MarketingEnterprise email marketing shortfalls and the upmarket features to avoid themMost email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls...Brand & Social41/100Social Media ExaminerHow to Think Like a Filmmaker: AI Video With SeedanceHow to Think Like a Filmmaker: AI Video With SeedanceBrand & Social47/100Social Media ExaminerInstagram Email Subscriber Tactic, No-Ad YouTube Strategy, and Industry NewsInstagram Email Subscriber Tactic, No-Ad YouTube Strategy, and Industry NewsBrand & Social41/100Sprout SocialThe best brands on Instagram in 2026 (so far)We’re back with another installment of the Social Futures Report—a series where we compile and analyze social media posts and campaigns inspiring us, and Read more…Brand & Social49/100Moz BlogHow to Strengthen Your Brand's Authority — Whiteboard FridayHow to Strengthen Your Brand's Authority — Whiteboard FridayBrand & Social43/100HubSpot MarketingAI search tools marketers should know in 2026Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. ...Brand & Social44/100Social Media ExaminerHow YouTube’s Algorithm Can Find Your Customers for FreeHow YouTube’s Algorithm Can Find Your Customers for FreeBrand & Social34/100Social Media ExaminerAI Keystroke Hack, Dramatically Better AI Content, and Industry NewsAI Keystroke Hack, Dramatically Better AI Content, and Industry NewsBrand & Social34/100HubSpot MarketingHow to optimize your website for AI searchLearning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in ...Brand & Social40/100Sprout SocialSocial media customer service statistics to know in 2026Social media customer service statistics tell a clear story heading into 2026: customers expect fast help where they already spend their time. Here’s what Read more…Brand & Social42/100HubSpot MarketingHow much does AEO cost? Pricing by agency, tools, and softwareHow much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between. What lands y...Brand & Social34/100Sprout SocialHalloween hashtags to kickoff #spookyseasonThe air is getting crisp, pumpkin spice-flavored treats are returning to store shelves and scary movies are back in rotation. Autumn is a fan Read more…Brand & Social32/100Social Media ExaminerHow to Get AI to Recommend Your BusinessHow to Get AI to Recommend Your BusinessBrand & Social40/100HubSpot MarketingAhrefs Brand Radar alternatives for marketing teamsG2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI...Brand & Social30/100Social Media ExaminerChange Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry NewsChange Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry NewsBrand & Social30/100HubSpot MarketingUsing LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed pape...Brand & Social27/100Sprout Social15 UK TikTok trends shaping reach and engagement in 2026TikTok isn’t just another app in the UK—it’s where British culture happens first. From Premier League reactions to self-deprecating comedy, the TikTok trends UK Read more…Brand & Social38/100
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