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Measurement - GA4, attribution modelling, first-party data, tag management and reporting.

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MarTechFaster AI can make slow marketing processes worseAI doesn’t fix broken workflows — it exposes them. Here’s how to eliminate hidden bottlenecks and modernize your team’s operating model.Analytics80/100MarTechYour marketing automation needs more contextWhen marketing automation forgets recent buyer activity, messaging falls flat. Here’s how to give your workflows context and build smarter customer journeys.Analytics80/100Analytics ManiaUnassigned in Google Analytics 4 (and how to fix it)Updated: September 18th, 2026 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into ...Analytics77/100Semrush BlogI edit 115+ articles per year. Here are the 5 ways I edit drafts.I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.Analytics60/100MarTechThe latest AI-powered martech news and releasesAdobe is expanding free AI and digital skills training worldwide, giving millions of students, teachers, and marketers tools for the AI era.Analytics56/100MarTechWhat happens to martech when the CMO disappears?Fewer Fortune 500 companies have CMOs, but marketing isn’t going away. Its broader mandate is changing what martech needs to deliver.Analytics56/100MarTechWhy you need to know the ‘nones’ of your businessAs unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them there.Analytics56/100Analytics ManiaTrack Key Events with Google Analytics 4 (GA4 Conversions)Updated: September 17th, 2026 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you?...Analytics61/100MarTechHubSpot rebuilds its platform around AI agentsA redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need.Analytics48/100MarTechDoes anyone understand the CDP market anymore?The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out.Analytics48/100MarTechThe problem with AI doing exactly what you askAI agents don’t need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.Analytics48/100MarTechCompanies are measuring AI against the wrong goalAI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for customers.Analytics48/100Analytics ManiaGoogle Analytics 4 User ID for cross-device tracking: how to configure itUpdated: September 15th, 2026 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts us...Analytics51/100Sprout SocialHow to measure social media with Google Analytics (GA4)Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more…Analytics49/100Analytics ManiaHow to Exclude Internal Traffic in Google Analytics 4Updated: September 11th, 2026 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees...Analytics44/100Analytics ManiaClick Element Variable in Google Tag ManagerUpdated: September 10th, 2026 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, man...Analytics34/100Analytics Mania13 Reasons Why a Tag in Google Tag Manager is Not Firing (or Fires When it Shouldn’t)Updated: September 8th, 2026 You have configured a tag in Google Tag Manager, enabled Preview and Debug mode, and tried to test it, but it behaves not as you expected. Even though you think you did everything right, it does not fire. Or may...Analytics38/100HubSpot MarketingAEO mentions vs. citations: Key differences explainedIf you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between a...Analytics30/100Analytics ManiaHow to Track Custom Events with Google Analytics 4Updated: August 26th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper ...Analytics40/100Analytics ManiaTrack Hubspot booking with Google Analytics 4 and Google Tag ManagerUpdated: August 25th, 2026 If you are already tracking other Hubspot lead forms, you may have noticed that, unfortunately, this tracking will not capture meeting bookings; you need to implement a different setup! Luckily, you can do this on...Analytics34/100Analytics ManiaGoogle Analytics 4 Segments: The GuideUpdated: August 25th, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports t...Analytics40/100Analytics ManiaCustom Channel Groups in Google Analytics 4Updated: August 24th, 2026 A useful dimension included in Google Analytics 4 is the default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simp...Analytics34/100

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