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Advertising News

Paid media - Google Ads, Meta, TikTok and LinkedIn campaigns, bidding, creative and ad spend efficiency.

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DigidayAxios preps new Axios Direct feeds for AI models, agents as revenue tops 2026 goalAxios has reached its revenue goal for 2026. Now the news publisher is building a new revenue stream to keep up the pace in 2027 and beyond.Advertising78/100DigidayWalmart adds marketplace data, deeper AI features to Scintilla insights platformThe upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.Advertising74/100DigidayFuture of Marketing Briefing: Creators are learning to pitch AEO, not just audiencesThe next line in a creator’s pitch: I got citedAdvertising68/100DigidayWho wins and loses from the remedies to Google’s ad tech monopolyGoogle avoided a breakup. Here’s who actually benefits from what it got instead.Advertising68/100DigidayThe state of subscriber engagement in the AI era: Publishers’ first-party relationship strategiesThis State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior...Advertising68/100DigidayGoogle’s ad tech remedies decoded: what changes, what doesn’t and what will take years Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.Advertising58/100DigidayMedia Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ editionPublishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.Advertising62/100DigidayWhy WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffleThe PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.Advertising58/100DigidayInside the complex anatomy of agency AI billsFrom AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.Advertising58/100PPC HeroProving the Value of Paid Search With Incrementality TestingProving the Value of Paid Search With Incrementality TestingAdvertising55/100MarTechIAB Tech Lab proposes new rules for programmaticThe proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions.Advertising48/100PPC HeroGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowAdvertising42/100PPC HeroHow to Build a Google Ads Daily Pacing ScriptHow to Build a Google Ads Daily Pacing ScriptAdvertising38/100Social Media ExaminerInstagram Content Strategy, TikTok Ads Tools, and Industry NewsInstagram Content Strategy, TikTok Ads Tools, and Industry NewsAdvertising34/100Social Media ExaminerIs AI Making It So Anyone Can Run Effective TikTok Ads?Is AI Making It So Anyone Can Run Effective TikTok Ads?Advertising30/100PPC HeroGetting a Pipeline Number You Can Defend to FinanceGetting a Pipeline Number You Can Defend to FinanceAdvertising28/100PPC HeroWhy B2B Campaigns Built for One Buyer Keep StallingWhy B2B Campaigns Built for One Buyer Keep StallingAdvertising32/100PPC HeroBlack Friday 2026: A Uniquely High-Stakes QuarterBlack Friday 2026: A Uniquely High-Stakes QuarterAdvertising38/100PPC HeroThe Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won AnywayThe Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won AnywayAdvertising28/100PPC HeroEverything You Need to Know About Hero Conf US 2026Everything You Need to Know About Hero Conf US 2026Advertising38/100PPC HeroWe Tested Ads in ChatGPT: Here’s What the Channel Actually DoesWe Tested Ads in ChatGPT: Here’s What the Channel Actually DoesAdvertising28/100PPC HeroThe Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling FluctuationsThe Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling FluctuationsAdvertising29/100

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